Select Page

About Us


Jumping Jacks is more than a job or business to us; it is also a hobby that has many rewards.  From being a teenager, health and fitness had always been a big part of founder Lucie Campbell’s life. After qualifying as a fitness instructor & sports leader, she started leading fitness based sessions in the community for Sure Start Children’s Centres & also worked as a fitness instructor for Liverpool City Council.

The classes delivered were for adults initially and Lucie saw a gap in the market for parents with no childcare who wanted to do exercise.  Lucie was also leading sports based sessions for children but with no music.  Lucie combined music qualifications & a love of music with ideas for a session parents/carers and their children could enjoy together.  Many ideas were trialed at local schools & nurseries and that is how the structure of sessions was formed along with a lot of extensive research to add an educational/learning element to the sessions so that they were based on the early years curriculum.  The fun and social element has always been the main factor with hidden learning elements.

After Lucie had her two boys with a two year age gap between them, she wanted to make the sessions suitable for preschool children of differing ages to enjoy together so the sessions were adapted to be more inclusive and appeal to a wider age group from 3 months to 5 years.  This also enabled family members, friends and childminders to attend the sessions with children of varying ages.  The sessions being inclusive was paramount and it’s all about the experience.

Ideas for Jumping Jacks sessions were initially developed from January 2002.  In 2009, Jumping Jacks ABC Ltd was formed but we had been trading as Jumping Jacks ABC prior to this.  Lucie’s husband Dave became company Director in 2015 and took a more active role in the business.  Jumping Jacks is very much a family business and Lucie and Dave have worked extremely hard over the years to make Jumping Jacks the business it is today, with our own three children that we have brought up alongside building up the business.  We are often working long hours and making sacrifices to create a better future for our children.  It is important to create a good balance between work & family life.  Sometimes this means us having to do paper work after our children’s bedtime or during lunch with a sandwich at the computer but it’s all worth it.  Multi-tasking is definitely a skill we have developed over the years.  We appreciate the quality time that we spend with our families & make the most of our days off.  We also believe that our hard work sets a good example to our children and gives them a strong work ethic for their own future.

Follow me on Twitter